White Labelling

Thoughtfully Curated, Uniquely Yours

Your vision | Our craft | Your shelf.

Build a tea range that belongs to your brand from the leaf up.

Start Your Journey
Your Vision

Your Vision

Our Expertise

Our Expertise

Exceptional Tea

Exceptional Tea

Private label isn't about putting your name on someone else's tea. It's about building a range that belongs to your brand from the leaf up. We work with retailers, hospitality groups, wellness brands, and new entrepreneurs who want to launch with high-quality products – backed by our years of experience, expertise, and the freedom to try new things.

Direct estate sourcing across Darjeeling, Assam, Sikkim, Arunachal Pradesh and the Nilgiris. In-house master blending. A design and production team that handles every step from concept to retail-ready unit.

Let's build your tea brand, together.

The White Labelling Journey

From Concept to Launch

A thoughtfully guided journey from selecting your tea to bringing your finished product to market.

Choose Your Tea
01

Choose Your Tea

Select from a catalog that shifts with the seasons and the ongoing craft of our master blenders:

Finest Single-Estate Origins – Darjeeling, Assam, Sikkim, Nilgiri & more.

Premium CTC – Assam & Dooars

In-house Master Blends – Wellness, Spice, Fruit, Botanicals & Flavor Infusions

02

Create Your Blend

Work with our team to formulate a signature blend that's entirely your own.

  • Access to an in-house sommelier panel for development.
  • Custom formulations tailored to your brand's taste profile.
  • Small-batch trials before full-scale production.
  • Full ownership - your recipe stays exclusive to your brand.
03

Select Your Packaging

Choose from a range of formats designed to
match your brand and shelf presence.

Caddies – Elegant tins designed for freshness and shelf presence – ideal for retail displays.

Zippers – Resealable pouches that keep tea fresh between uses, offering everyday convenience without compromising on quality.

Luxury Gift Boxes – Premium presentation packaging suited for corporate gifting, festive collections, and special-occasion ranges.

Biodegradable Tea Bags – Eco-conscious pyramid bags that combine convenience with sustainability – for brands that want quality and responsibility to go hand in hand.

04

Add Your Brand

Bring your identity to life with custom logo, label, and packaging design.

Logo & Identity – Seamless integration of your existing brand identity.

Label Design – On-brand labels crafted to reflect your positioning, from minimal to luxury.

Packaging Artwork – Full creative direction across tins,
pouches, boxes, and bags.

Brand Story – Narrative and messaging that connects your product to your audience.

Guideline Interpretation – Our in-house design team ensures every touchpoint stays true to your brand's voice.

This is where your tea stops being just a product and becomes
unmistakably yours.

05

Launch

Take your finished product to market – ready for retail, gifting, or export.

Retail – Shelf-ready packaging built for supermarkets, boutique stores, and specialty tea shops.

Corporate Gifting – Curated ranges designed for festive
hampers, client gifting, and bulk corporate orders.

Exports – Compliance-ready packaging and logistics support for international markets.

Dedicated Account Management – Ongoing support for
reorders, range extensions, and scaling your brand.

Full Traceability – Fully sealed, quality-assured production
from the gardens to your customer's cup.

Your product, fully realized ready to reach the shelves, hands, and markets it was built for.

Service Tiers

Built Around Your Business

We meet you where your business is, and grow with it.

01

Starter

Lower minimums, select from our blend library and use standard packaging templates. Built for first launches and seasonal campaigns.

What's Included

  • Lower minimums
  • Blend library
  • Standard packaging templates
  • EXW / FOB logistics
Built for first launches and seasonal campaigns.
02

Growth

Semi-custom blending, full brand-identity packaging design and doorstep delivery. Built for scaling B2C and retail brands.

What's Included

  • Semi-custom blending
  • Full brand-identity packaging design
  • Doorstep delivery
Built for scaling B2C and retail brands.
Featured
03

Enterprise

Bespoke blends, exclusive to you, with custom packaging moulds and global fulfilment.

What's Included

  • Bespoke blends
  • Exclusive formulations
  • Custom packaging moulds
  • Global fulfilment
Built for hospitality groups and category leaders.

Get in touch with us

Fill out the form below to receive a download link for our latest white-labelling brochure.

We will use your details to provide the best possible service and keep you updated on our latest catalogs.


Phone: +91 8016111507


Email: care@chaichuntea.com

talk-to-us-directly - A retail tea display area under a large CHAI CHUN sign reading 'Pick your perfect tea.' A man sits behind the counter using a laptop, with shelves of gold tea tins and glass jars on display.
<p>100% <br/>Product Traceability</p>

100%
Product Traceability

<p>Straight from Farm to <br/>Cup </p>

Straight from Farm to
Cup 

<p>Functionally Flavorful <br/>Wellness</p>

Functionally Flavorful
Wellness

<p>24x7<br/>Customer Service</p>

24x7
Customer Service