
A New Era for Tea Lovers in India
Starting in 2015, Chai Chun is the only and #1 tea boutique in India. With 18+ stores across prime locations in India, it is a one-of-a-kind store dedicated entirely to tea. With more than 165 blends and a full-fledged e-com website, Chai Chun is one of the most famous tea shops in India. Every ingredient at Chai Chun is carefully procured from trusted sources and every blend is made with passion, love and care.
What began as a bold idea—to give tea its rightful luxury status—has today transformed into a movement embraced by millions of tea lovers. Chai Chun has redefined how India buys, drinks, and celebrates tea. Positioned as India’s first true tea boutique brand, it brings together the heritage of Indian tea gardens, the expertise of seasoned tea masters, and the artistry of modern retail to create an unmatched tea experience.
Why India Needed a Boutique Tea Experience
We have been purchasing tea off the grocery counter for way too long now. Tea plays such a significant part in our life, I mean how many of us can function without a nice cup of tea I wonder. And the numerous cups amidst a hectic schedule give us just the right punch to take the day head-on. But do we ever put some thought into purchasing the right tea? Do we think about the source while buying? Do we care enough to look where our teas are processed and how long it takes to reach us? I don’t think so.
For decades, grocery-store tea dominated the Indian household. Packaged, blended, and distributed through long, complex supply chains, these teas often lost freshness and flavour by the time they reached consumers. Yet, tea remained an emotional ritual—something that connected families, revived spirits, and shaped innumerable conversations.
This gap between emotional value and product quality is precisely what Chai Chun set out to bridge. The modern tea consumer now seeks authenticity, transparency, freshness, and variety—elements rarely found in mass-market tea counters. Chai Chun’s boutique model finally brought this much-needed evolution, shifting focus back to purity, origins, craftsmanship, and the art of tea.
A Fresh Approach to Fresh Tea
If you love the tea that you purchased from the regular grocery store, then I bet that you will be awed by the taste of teas that are garden-fresh and sourced from the best tea plantation in India. Online tea shops thrive to give their customers the fresh tea that they deserve. Teas are delicate beings and they steep optimum flavours and aroma when fresh. Other than the enhanced flavours, believe it or not, fresh tea contains more polyphenols meaning they contain more healthy elements than the teas from the grocery store which spend a lot of time going through a plethora of wholesalers, retailers and packaging units.
Chai Chun built its promise on this single value — freshness. When teas travel directly from renowned estates across India—Darjeeling, Assam, Dooars, Nilgiris, and beyond—to Chai Chun’s blending and packaging units, freshness becomes a guarantee. This freshness translates into:
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Sharper aroma
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Brighter liquor
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Richer flavour notes
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Higher polyphenol content
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A genuinely healthier cup
Most grocery-store teas are actually blends of multiple grades and ages of tea. By the time they reach retail shelves, they have passed through countless middlemen. Chai Chun’s sourcing eliminates these delays, ensuring every pack smells like the first day of harvest.
The World of Tea Is Vast — And Chai Chun Makes It Accessible
The world of tea is enormously vast and it is time we acknowledge that. We have our favourite cup of tea but there might be something in the tea world which might feel like it has been tailored specially for us. Although made from the same tea plant, there exist several types of tea suited for different times of the day with enticing flavours and aromas. Tea blending is a process that is as old as the tea itself. Teas are often blended with herbs, flowers, and oil extracts that enhance the aroma, flavours and medicinal quality.
With more than 165 blends, Chai Chun has arguably the largest boutique tea collection in India. The store simplifies the complexity of tea by offering a guided journey—where customers can smell, taste, and understand each category before buying.
A Selection That Appeals to Everyone
Whether someone prefers classic, strong CTC chai or aromatic single-estate Darjeeling tea, or experimental fruit-and-herbal infusions, Chai Chun has curated blends to suit every taste profile.
Some popular categories include:
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Single Estate Teas – Authentic teas sourced directly from renowned gardens
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Green Teas – Classic, flavoured, and wellness-driven varieties
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Masala Blends – Strong, spicy, aromatic chai blends crafted in-house
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Herbal Infusions – Caffeine-free blends with flowers, herbs, spices
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Flavoured Teas – Fruity, floral, dessert-inspired, and exotic combinations
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Wellness Teas – Detox, digestion, stress relief, immunity, and fitness blends
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Premium CTC Teas – For the ultimate strong, malty cup
Chai Chun's innovation lies in balancing traditional Indian tea culture with modern global trends—allowing customers to experience both familiarity and exploration in every visit.
Tea for Every Mood, Moment & Occasion
There is tea for every occasion, mood and time. While Chamomile Green Tea calms the senses and can be a great cup to have before bed, a brisk cup of Darjeeling's first flush tea might be the cup you need to unwind and summon the energy to be productive for the rest of the day. A cup of Darjeeling Autumn Flush tea can be great to woe your guests while a malty cup of premium CTC tea might be just the cup you need in the evening. The list is literally endless and we insist you visit Chai Chun, one of the few and the most famous tea shops in India to really feel how massive tea people we are. Walk into any of our stores or our websites and you will be welcomed. Be sure that all your tea needs will be handled with care and passion.
Tea as a Lifestyle
Chai Chun’s philosophy is rooted in the belief that tea is more than a beverage—it’s a lifestyle companion.
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For mornings: Energetic Assam brews, robust masala teas, refreshing lemon-green teas
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For productivity: Darjeeling first flush, high-grown greens, mint infusions
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For evening relaxation: Herbal tisanes, lavender blends, mellow oolongs
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For celebrations: Autumn flush Darjeeling, premium orthodox teas, gifting boxes
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For fitness & wellness: Detox blends, digestion-aid teas, immune-boosting infusions
Chai Chun positions tea as a mindful experience rather than a quick caffeine fix. This elevates it from a habit to a chosen ritual.
The Boutique Store Experience — A Class Apart
One of the biggest reasons behind Chai Chun’s fame is its sensory-rich boutique store design. Each store is crafted to take customers on a journey through India’s tea culture.
What Makes Chai Chun Stores Unique?
✔ Live Tea Tasting Counters
✔ Fragrance Jars to Smell Every Tea
✔ Expert Tea Curators to Guide You
✔ Premium Gifting Section
✔ Tea Accessories & Tea Ware Collection
✔ Elegant shelves inspired by tea gardens and estates
Visiting a Chai Chun store feels like entering a world dedicated solely to tea — warm lighting, wooden shelves, colourful blends, and the subtle aroma of herbs and spices.
E-Commerce Leadership — Bringing Fresh Tea to Every Home
Chai Chun’s full-fledged e-commerce website allows customers across India to enjoy fresh boutique teas delivered to their doorstep. The online interface is clean, easy to navigate, and designed to help customers discover and explore teas by:
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Strength
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Aroma
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Flavour profile
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Region
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Wellness benefit
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Occasion
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Brewing time
Every tea page includes tasting notes, brewing instructions, origin details, and expert recommendations—making it one of the most user-friendly tea shopping experiences in India.
Ethical Sourcing, Sustainable Practices, and Community Support
Behind every cup of Chai Chun tea lies an ecosystem of responsible sourcing. The brand works closely with reputed growers, certified estates, and small leaf suppliers to sustain:
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Fair pricing
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Safe agricultural practices
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Quality leaf plucking
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Traceability
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Eco-friendly processes
By partnering with trusted tea gardens, Chai Chun not only supports India’s tea industry but also provides employment across multiple regions.
Craftsmanship Behind Every Blend
Every blend at Chai Chun undergoes several rounds of testing, refining, and quality checks. The process includes:
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Selecting the finest leaves from peak harvest seasons
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Evaluating the aroma, appearance, and liquor
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Blending with herbs/spices in precise proportions
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Packaging in airtight materials to retain freshness
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Ensuring every batch meets premium quality standards
Tea masters at Chai Chun bring decades of expertise—capturing seasonal nuances and bringing out the best in each leaf.
The Role of Tea in Modern Wellness Culture
Today, tea is a symbol of self-care. Consumers across India are shifting from sugary beverages to natural, plant-based drinks. Chai Chun supports this transition with blends designed for mindfulness, detoxification, digestion, immunity, clarity, and relaxation.
This connection between herbal traditions and modern wellness gives Chai Chun a unique edge and makes its portfolio truly holistic.
The Gifting Revolution — Tea as a Premium Gift
Chai Chun’s exquisitely designed gift boxes have made tea gifting a trend across India. Whether it is corporate gifting, festive gifting, wedding hampers, or personal presents—Chai Chun provides elegant, premium, and purposeful gifting options.
The designs often feature:
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Gold foiling
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Artistic illustrations
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Traditional motifs
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Seasonal collections
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Luxury tin caddies
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Sampler collections
These gift boxes make tea a sophisticated and thoughtful gift choice.
A Brand Built on Passion and Emotion
More than a tea shop, Chai Chun is a celebration of India’s tea legacy—a living tribute to the soil, the seasons, and the people who devote their lives to crafting the perfect leaf. Every store, every blend, and every packaging design reflects the brand’s uncompromising passion for tea and its deep respect for the communities behind it.
From the pluckers in the misty gardens of Darjeeling and Assam to the expert tea masters who taste, test, and fine-tune every batch, Chai Chun honours every hand and every craft that shapes your cup. The essence of the brand lies not only in what it sells, but in the emotion it carries—the feeling of home, warmth, comfort, and connection.
Chai Chun has become famous because it touches hearts, not just palates. It invites people to pause, breathe, savour, and rediscover the joy of a well-made cup. It rekindles nostalgia, invites exploration, and creates a sense of belonging among tea lovers across India.
Conclusion: Why Chai Chun Stands as India’s Most Famous Tea Shop
Chai Chun is more than a brand; it is a modern revolution in the Indian tea landscape. At a time when grocery-store teas dominated households, Chai Chun elevated the entire experience—bringing freshness, authenticity, and transparency to the forefront.
It redefined how India buys tea, how India gifts tea, and how India experiences tea. By combining estate-fresh sourcing, masterful blending, award-winning packaging, knowledgeable store teams, and a boutique retail format, Chai Chun has raised the status of tea from a daily ritual to a curated indulgence.
From premium CTC to rare single-estate Darjeelings, from wellness infusions to gourmet blends, Chai Chun bridges tradition with innovation. Its growing e-commerce platform allows tea lovers across the country to enjoy world-class tea without compromise. And its 18+ boutique stores continue to set new benchmarks for sensory retail in India.
With 165+ blends, a rapidly expanding online presence, and an unwavering commitment to quality, Chai Chun is not merely selling tea—it is shaping India’s tea culture, one cup at a time.
A visit to Chai Chun—online or in-store—is far beyond a simple transaction.
It is an immersive tea experience, a journey through heritage and innovation, crafted to celebrate India’s most loved beverage. Here, passion blends seamlessly with artistry, and every sip carries the warmth of home.









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